Privacy Policy

1. About WP FOSS LLC

WP FOSS LLC is incorporated in the State of Delaware, USA. Our registered address is 8 The Green, Suite B, Dover, DE 19901, United States. We operate globally, with operations in Nairobi, Kenya (4th Floor, Laiboni Centre).

For all privacy-related inquiries, contact us at: hello@wpfoss.com

2. Information We Collect

Information You Provide Directly:

• Full name, email address, company name, and phone number
• Messages and inquiries submitted through our contact forms
• Consultation booking details via Calendly
• Business information shared during service onboarding

Automatically Collected Data:

• Browsing data, page views, session duration, and interactions via Google Analytics 4 (GA4)
• Tag and conversion data via Google Tag Manager (GTM)
• IP address, browser type, device information, and referring URLs
• Cookies and similar tracking technologies

Third-Party Sources:

• Information from advertising platforms (Google Ads, Meta) when you interact with our ads
• Data from Calendly when you book a consultation

3. How We Use Your Information

We use collected information to:

• Deliver and manage our digital marketing and AI services
• Communicate with you about your inquiries, projects, and service updates
• Schedule consultations and follow-up calls
• Improve our website performance and user experience through analytics
• Run and optimize paid advertising campaigns
• Send relevant marketing communications (you may opt out at any time)
• Comply with legal obligations

4. Third-Party Services

We work with the following third-party service providers who may process your data:

• Google Analytics 4 (GA4) — Website analytics and user behavior tracking
• Google Tag Manager (GTM) — Tag management and conversion tracking
• Google Ads — Paid search and display advertising
• Calendly — Consultation scheduling and booking management
• Meta (Facebook/Instagram) — Social advertising (if applicable)

5. Data Security

We protect your data using industry-standard security measures, including:

• SSL/TLS encryption for all data transmitted to and from our website
• Secure hosting with access controls and authentication
• Regular security audits and monitoring
• Limited internal access to personal data on a need-to-know basis

While we take every reasonable precaution, no method of internet transmission is 100% secure. We encourage you to protect your personal information when using online services.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right to Access — Request a copy of the personal data we hold about you
• Right to Correction — Request correction of inaccurate or incomplete data
• Right to Deletion — Request deletion of your personal data ("right to be forgotten")
• Right to Opt-Out — Opt out of marketing communications at any time
• Right to Data Portability — Request your data in a portable format
• Right to Restrict Processing — Request that we limit how we use your data

To exercise any of these rights, please contact us at hello@wpfoss.com. We will respond within 30 days.

7. Cookies and Tracking

Our website uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and support marketing activities. Types of cookies we use include:

• Essential cookies — Required for the website to function properly
• Analytics cookies — Google Analytics 4 for understanding site usage
• Marketing cookies — Google Ads and Meta for advertising attribution

You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect site functionality.

8. Data Retention

We retain personal data for as long as necessary to fulfill the purposes outlined in this policy, or as required by applicable law. Specifically:

• Client records and project data: retained for up to 5 years after service completion
• Analytics data: retained per Google Analytics settings (default 14 months)
• Marketing inquiry data: retained for up to 2 years

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected data from a minor, please contact us immediately at hello@wpfoss.com.

10. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of the State of Delaware, USA. Any disputes arising from this policy shall be subject to the jurisdiction of the courts of Delaware.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our services after any changes constitutes acceptance of the updated policy.